Low Winter Sun Loses 55% of Key Demo in Second Frame

Low Winter Sun Loses 55% of Key Demo in Second Frame

Low Winter Sun Loses 55% of Key Demo in Second Frame

New AMC drama drops more than half of its demo despite Breaking Bad lead-in By Sam Thielman http://adweek.it/156M8qT

Low Winter Sun Loses 55% of Key Demo in Second Frame http://www.adweek.com/news/television/low-winter-sun-loses-55-key-demo-second-frame-151952The sun just got a lot lower: AMC’s much-anticipated new cop drama Low Winter Sun lost more than half of its demo viewership in its second episode, logging a 0.5 among 18-49 year-old viewers versus last week’s 1.1 rating. The total viewer number dipped, as well, with 41 percent fewer pairs of eyeballs (1.47 million) than last week. The show also lost 79 percent of its lead-in audience from smash hit Breaking Bad.

AMC has two new series in the works: Turn, based on Washington’s Spies (a popular history book about the Revolutionary War) as well as Halt & Catch Fire, about the dawn of the digital age. There’s also more in development, notably an adaptation of Dan Simmons’ horror novel The Terror.

See full AdWeek Story here: Low Winter Sun Loses 55% of Key Demo in Second Frame

Author: Sam Thielman

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