TV Ad Prices: Football Is Still King Adage.com Story
Adage.com Story about Football TV Ad Prices
For the second consecutive year, NBC’s “Sunday Night Football” is TV’s costliest show for advertisers, with a 30-second spot in the 2013-2014 season averaging $593,700 in upfront negotiations, up 8.9% from $545,142 last year, according to Ad Age’s annual pricing survey. ‘American Idol’ Holds No. 2 Spot in Broadcast Rankings While ‘The Big Bang Theory’ Shoots to Third
As viewers continue to time-shift programming, with networks pointing out a significant increase in DVR and video-on-demand usage this fall, football benefits from being one of the few programs consumers watch live.
The desire to tap into DVR-proof programming also seems to be helping “American Idol” hang on to its No. 2 spot. Despite continued ratings pressure and yet another overhaul at the judges’ table, a 30-second spot in Fox’s “Idol” cost an average of $355,946 in the new survey. After taking a major hit in the 2012-2013 season — and still down significantly from its golden days, when advertisers paid more than $500,000 for a spot — pricing for both the Wednesday night show and the results show remained steady.
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