CBS Corp. CEO Leslie Moonves said again that the broadcaster will eventually get advertisers to pay for commercials
that are viewed as long as a month after they originally air.
Web Companies Embrace TV
New Media Find the Reach of Television Commercials Hard to Resist “Nothing has that broad reach or the ability to build a brand faster” than TV advertising, said Anne Bologna, vice president of brand strategy for TripAdvisor. Ms. Bologna said TV was still the best vehicle for engaging an audience and telling a story.