tv advertising

TV commercials changing right before our eyes http://www.sfgate.com/technology/article/TV-commercials-changing-right-before-our-eyes-5100370.php Author: Caleb Garling

TV commercials changing right before our eyes

TV Advertising is still the most powerful form of advertising, but the content is many times not viewed on television, but on mobile/online sites

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CBS Corp. CEO Leslie Moonves said again that the broadcaster will eventually get advertisers to pay for commercials that are viewed as long as a month after they originally air. http://adage.com/article/media/moonves-day-cbs-strike-c30-deals/245621/

Leslie Moonves will eventually get advertisers to pay past 3 days.

CBS Corp. CEO Leslie Moonves said again that the broadcaster will eventually get advertisers to pay for commercials

that are viewed as long as a month after they originally air.

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Web Companies embrace Tv Advertising despite google. http://online.wsj.com/news/articles/SB10001424052702304281004579220530494235994

Web Companies Embrace TV Ads Despite Google

Web Companies Embrace TV

New Media Find the Reach of Television Commercials Hard to Resist “Nothing has that broad reach or the ability to build a brand faster” than TV advertising, said Anne Bologna, vice president of brand strategy for TripAdvisor. Ms. Bologna said TV was still the best vehicle for engaging an audience and telling a story.

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