Online Advertising

Yahoo Reboots Ad Business in Attempt to Own Ad Tech http://www.adweek.com/news/advertising-branding/yahoo-reboots-ad-business-attempt-own-ad-tech-154812 by Mike Shields

Yahoo Reboots Ad Business in Attempt to Own Ad Tech

Mayer ‘s CES keynote unveils unified Yahoo ad suite, Web buying platform

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TV commercials changing right before our eyes http://www.sfgate.com/technology/article/TV-commercials-changing-right-before-our-eyes-5100370.php Author: Caleb Garling

TV commercials changing right before our eyes

TV Advertising is still the most powerful form of advertising, but the content is many times not viewed on television, but on mobile/online sites

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