Marketing

Read the full Adweek.com Story Here: http://www.adweek.com/news/technology/76-marketing-execs-say-they-dont-target-behavioral-data-156408 76% of Marketing Execs Say They Don't Target With Behavioral Data Razorfish study of C-suite set raises eyebrows By Christopher Heine

76% of Marketing Execs Say They Don’t Target With Behavioral Data

March 21, 2014

Razorfish study of C-suite set raises eyebrows

Read More
Mobile Myth-Busters: 5 Common Myths About Marketing on Mobile Devices http://adage.com/article/digitalnext/5-common-myths-marketing-mobile-devices/245718/

Mobile Myths – Busters: 5 Common Myths About Marketing on Mobile Devices

December 17, 2013

These Mobile Myths About Necessary Strategies Will Hinder an Effective Campaign

Read More
Why There Are So Many Jewelry Ads on NFL Football http://adage.com/u/J8Klvd

Why There Are So Many Jewelry Ads on NFL Football

December 10, 2013

When Matt Coen and his sons watch NFL football

, there’s one commercial that never fails to crack the boys up. It’s the Jared’s spot in which a guy proposes on an airplane and the flight attendant makes an announcement.

Read More