Mayer ‘s CES keynote unveils unified Yahoo ad suite, Web buying platform
These Mobile Myths About Necessary Strategies Will Hinder an Effective Campaign
Verve Mobile, the leader in location-based mobile advertising
today unveiled a revolutionary cross-platform audience targeting solution that allows advertisers to reach consumers throughout the consumer journey and on multiple screens:
CBS Corp. CEO Leslie Moonves said again that the broadcaster will eventually get advertisers to pay for commercials
that are viewed as long as a month after they originally air.
Broadcast TV’s Fall Premieres!
The big four broadcast networks may have some new hits on their hands. After losing about 8% of their audience last season in aggregate and renewing only 10 out of 37 last season’s new series, the first week of the 2013-14 fall TV season looks at least promising.
According to Nielsen’s quarterly Global AdView Pulse report, Television remained the dominant media type in terms of advertising investment