Advertising

Yahoo Reboots Ad Business in Attempt to Own Ad Tech http://www.adweek.com/news/advertising-branding/yahoo-reboots-ad-business-attempt-own-ad-tech-154812 by Mike Shields

Yahoo Reboots Ad Business in Attempt to Own Ad Tech

Mayer ‘s CES keynote unveils unified Yahoo ad suite, Web buying platform

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Mobile Myth-Busters: 5 Common Myths About Marketing on Mobile Devices http://adage.com/article/digitalnext/5-common-myths-marketing-mobile-devices/245718/

Mobile Myths – Busters: 5 Common Myths About Marketing on Mobile Devices

These Mobile Myths About Necessary Strategies Will Hinder an Effective Campaign

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Verve Mobile Extends Cross-Platform Location-Based Audience Targeting: http://www.newsday.com/business/press-releases/verve-mobile-extends-cross-platform-location-based-audience-targeting-1.6531670

Verve Mobile Extends Cross-Platform Location-Based Audience Targeting

Verve Mobile, the leader in location-based mobile advertising

today unveiled a revolutionary cross-platform audience targeting solution that allows advertisers to reach consumers throughout the consumer journey and on multiple screens:

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CBS Corp. CEO Leslie Moonves said again that the broadcaster will eventually get advertisers to pay for commercials that are viewed as long as a month after they originally air. http://adage.com/article/media/moonves-day-cbs-strike-c30-deals/245621/

Leslie Moonves will eventually get advertisers to pay past 3 days.

CBS Corp. CEO Leslie Moonves said again that the broadcaster will eventually get advertisers to pay for commercials

that are viewed as long as a month after they originally air.

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SHIELD_ABC

Broadcast TV’s Fall Premieres Draw Promising Audiences

Broadcast TV’s Fall Premieres!

The big four broadcast networks may have some new hits on their hands. After losing about 8% of their audience last season in aggregate and renewing only 10 out of 37 last season’s new series, the first week of the 2013-14 fall TV season looks at least promising.

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Adweek Ad of the Day: Chipotle

Adweek Ad of the Day: Chipotle

Ad of the Day: Chipotle Makes Magic Yet Again With Fiona Apple and a Dark Animated Film

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Honda Hands film celebrates curiosity of Honda engineers, which led to successful Honda innovations over 65 years. Video Shared on Sovereign Media Blog.

Honda Hands TV Commercial

Honda Hands: Making of

This short Honda Hands film celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.

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TV_Advertising

Television remains the dominant media type in terms of advertising

According to Nielsen’s quarterly Global AdView Pulse report, Television remained the dominant media type in terms of advertising investment

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USAA Production Shoot

In Vehicle and Driving Shots on the Set of the USAA Production Shoot

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sovereign_media_utah_usaa_production_project4

USAA Production Shoot

Another productive day on set with the USAA Production Shoot. thanks to the talent and production team!

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