Ron Burgundy Rides Again! Will Ferrell Given Creative Control Over Dodge Durango Work.
Chrysler Group CMO Olivier Francois likes to roll the dice when it comes to marketing. But Mr. Francois may be taking his biggest gamble yet by casting Will Ferrell’s fictional “Ron Burgundy” character as pitchman for the 2014 Dodge Durango SUV.
Watch the latest must-see viral videos from Coca-Cola, Radio 2 and Foot Locker – Brand Republic News