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Ron Burgundy Rides Again! Will Ferrell Given Creative Control Over Dodge Durango Work.

Chrysler Group CMO Olivier Francois likes to roll the dice when it comes to marketing. But Mr. Francois may be taking his biggest gamble yet by casting Will Ferrell’s fictional “Ron Burgundy” character as pitchman for the 2014 Dodge Durango SUV.

TV Makers Track What Viewers Watch Seeking Access to Ads

Coming Web-connected units from LG Electronics Inc. (066570) and other manufacturers contain digital sleuthing technology that tracks live and recorded programs as they’re shown on-screen

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Watch the latest must-see viral videos from Coca-Cola, Radio 2 and Foot Locker – Brand Republic News