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Mobile Myths – Busters: 5 Common Myths About Marketing on Mobile Devices
These Mobile Myths About Necessary Strategies Will Hinder an Effective Campaign
TV Ad Prices: Football Is Still King Adage.com Story
Adage.com Story about Football TV Ad Prices
For the second consecutive year, NBC’s “Sunday Night Football” is TV’s costliest show for advertisers, with a 30-second spot in the 2013-2014 season averaging $593,700 in upfront negotiations, up 8.9% from $545,142 last year, according to Ad Age’s annual pricing survey. ‘American Idol’ Holds No. 2 Spot in Broadcast Rankings While ‘The Big Bang Theory’ Shoots to Third