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Mobile Myth-Busters: 5 Common Myths About Marketing on Mobile Devices http://adage.com/article/digitalnext/5-common-myths-marketing-mobile-devices/245718/

Mobile Myths – Busters: 5 Common Myths About Marketing on Mobile Devices

These Mobile Myths About Necessary Strategies Will Hinder an Effective Campaign

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TV Ad Prices: Football Is Still King Adage.com Story

Adage.com Story about Football TV Ad Prices

For the second consecutive year, NBC’s “Sunday Night Football” is TV’s costliest show for advertisers, with a 30-second spot in the 2013-2014 season averaging $593,700 in upfront negotiations, up 8.9% from $545,142 last year, according to Ad Age’s annual pricing survey. ‘American Idol’ Holds No. 2 Spot in Broadcast Rankings While ‘The Big Bang Theory’ Shoots to Third

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