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Mobile Myth-Busters: 5 Common Myths About Marketing on Mobile Devices http://adage.com/article/digitalnext/5-common-myths-marketing-mobile-devices/245718/

Mobile Myths – Busters: 5 Common Myths About Marketing on Mobile Devices

December 17, 2013

These Mobile Myths About Necessary Strategies Will Hinder an Effective Campaign

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TV Ad Prices: Football Is Still King Adage.com Story

October 21, 2013

Adage.com Story about Football TV Ad Prices

For the second consecutive year, NBC’s “Sunday Night Football” is TV’s costliest show for advertisers, with a 30-second spot in the 2013-2014 season averaging $593,700 in upfront negotiations, up 8.9% from $545,142 last year, according to Ad Age’s annual pricing survey. ‘American Idol’ Holds No. 2 Spot in Broadcast Rankings While ‘The Big Bang Theory’ Shoots to Third

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