Ad Software

Read the full Adweek.com Story Here: http://www.adweek.com/news/technology/76-marketing-execs-say-they-dont-target-behavioral-data-156408 76% of Marketing Execs Say They Don't Target With Behavioral Data Razorfish study of C-suite set raises eyebrows By Christopher Heine

76% of Marketing Execs Say They Don’t Target With Behavioral Data

March 21, 2014

Razorfish study of C-suite set raises eyebrows

TV Makers Track What Viewers Watch

September 10, 2013

TV Makers Track What Viewers Watch Seeking Access to Ads

Coming Web-connected units from LG Electronics Inc. (066570) and other manufacturers contain digital sleuthing technology that tracks live and recorded programs as they’re shown on-screen