After ‘Music,’ NBC plans new live musical.
Big ratings for ‘The Sound of Music’ spark renewed interest in TV Broadway adaptations. nothing chosen yet.
After the huge success of last week’s The Sound of Music, NBC has committed to at least another live musical event for next holiday season, and one leading candidate is Peter Pan.
Music, a three-hour event that drew 18.6 million viewers Thursday, drew largely negative reviews after it aired, due more to star Carrie Underwood’s acting skills than to the music itself.
But the audience came, and its status as a live event made it a social-media hit. On Twitter alone, it drew 450,000 tweets Thursday, reaching an audience of 5.3 million, making it TV’s top non-sports Twitter draw last week, says Nielsen SocialGuide.
Music was originally developed by ABC, which is said to have passed due to the show’s high cost, well over $12 million. Now, NBC and producers Craig Zadan and Neil Meron, who were also behind the network’s failed Broadway-musical series Smash, are aiming to repeat the process next holiday season.
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