Jaguar, H&M Top RKG’s Digital Bowl Report
Digital Bowl Assesses Search & Social Efforts of Super Bowl Advertisers
Leading search and digital marketing agency, RKG, today released its first Digital Bowl Report – evaluating the digital efforts of Super Bowl advertisers. Specifically, the report looks at social media, SEO and paid search, with Jaguar and H&M ranking in first and second position, respectively.
“Creating visibility for a brand is much more than breakthrough creative, high production value and $4 million for media. It’s about using all the marketing levers, in a thoughtful way, to ensure that your brand is discoverable and that you capture the buzz of a high profile event……
Topping the Report is Jaguar, who scored highly in SEO while also doing well in social and paid search. One of the best examples of early optimization, Jaguar built content and equity in both their creative concept, British Villains, and their hashtag #GoodToBeBad. As early as November, content began to appear – giving the brand plenty of time to create a digital footprint ahead of the big game.
Coming in second place was H&M. While the success of their “t-commerce” Samsung TV campaign remains to be seen, the brand built plenty of hype through their consumer-driven campaign to decide if celebrity endorser, David Beckham, should appear #Covered or #Uncovered in their ad. Social buzz across platforms and plenty of PR hype contributed to advance optimization. Real-time social media efforts helped them maintain their spot during the game as well.
More info: Delivery Agent, Inc., the market leader in turning TV viewers into customers for more than 350 of the world’s leading global brands, today announced a partnership with H&M, Hennes & Mauritz AB that will change the course of the television advertising industry. H&M is the first retailer to launch a fully enabled t-commerce advertising campaign. The campaign also includes the launch of an H&M t-commerce boutique accessible to consumers 24/7 by visiting Delivery Agent’s ShopTV on select Samsung Smart TVs. Additionally, consumers can access the boutique via ShopTV on the web, and on mobile devices and tablets.
Read full Herald Online story here: Jaguar, H&M Top RKG’s Digital Bowl Report. Digital Bowl Assesses Search & Social Efforts of Super Bowl Advertisers
For more information visit: www.rimmkaufman.com or follow the company on Twitter @rimmkaufman.
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