Director Jerry Dugan, FLF was born out of the snowboarding phenomena of the 1980’s. After 10 years of making the top snowboarding films (Riders on the Storm, Critical Condition, Ticket to Ride, Roadkill & Snowboarders in Exile) and traveling to over 20 countries, Director Jerry Dugan was tapped by MTVSports and ESPN2 to shoot extreme sports segments for their new programs. Jerry became known for using innovative shooting techniques — mounting cameras on helmets, skis, bikes — anything to get the cool shot and tell the story. From skateboarding and wakeboarding, to kite-surfing and skydiving, Jerry’s shot it all.
Advertising naturally had to get in on the act, and who better to tell the stories of the extreme sports craze in advertising than Jerry. Ad agencies sought out Dugan, and for the past decade, Dugan has developed a client roster to include Burger King, American Express, Ford, AT&T, Skechers and Redbull Jakks Pacific, Moose Toys, Zuru, tourism and multi-national clients around the world.
