AMC Orders a Fifth Helping of The Walking Dead Story by Adweek.com
AMC Orders a Fifth Helping of The Walking Dead. Renewal of TV’s top-rated series is a no-brainer.
According to Nielsen live-plus-same-day data, The Walking Dead is TV’s highest-rated scripted series, averaging 14.3 million viewers and a staggering 7.4 in the 18-49 demo. (The runner-up? CBS’ hit comedy The Big Bang Theory, which is averaging a 5.4 in the demo on Thursday nights.)
That The Walking Dead had earned another season was apparent after the show returned Oct. 13 for its fourth go-around. The Season 4 premiere of the zombie apocalypse thriller scared up a whopping 16.1 million viewers and an 8.2 in the demo, scorching everything in its path and setting yet another record for an ad-supported cable series.
While down from that lofty start, Sunday night’s installment still did well enough (6.8) to outdeliver NBC’s Sunday Night Football (6.3) and Game 4 of the 2013 World Series on Fox (4.6). Of course, the Packers-Vikings game was an outlier; season to date, SNF is averaging a much more robust 8.4 in the dollar demo.
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