Amazon’s Fast-Growing Video Service Has Already Overtaken Hulu, Apple
E-Commerce Giant Benefits From Longform Online Video’s Growing Popularity
Netflix should probably start checking the rear-view mirror. Amazon has grown from a non-player in video to a significant one as more users adopt its Prime Instant Video subscription streaming service.
Amazon’s online video service actually overtook Apple months ago. Now the company has leapfrogged Hulu to become the number-three streaming video service in the U.S., according to a measure of online video consumption performed by Qwilt, a firm that helps Internet providers deliver online video to consumers.
Amazon remains a long way behind leaders Netflix and Google’s YouTube, which retain 57.5% and 16.9% respectively. While Amazon accounted for 3% of online video consumption in March, but that’s up from just 0.6% a year ago. And with a recently unveiled connected-TV device and increasingly aggressive TV-and-movie acquisition strategy, the e-commerce giant is on an upward trajectory.
Read full Adage.com story here: Amazon’s Fast-Growing Video Service Has Already Overtaken Hulu, Apple
Author: Tim Peterson[su_divider] More about Sovereign Media
Who are we? At Sovereign Media we produce top-quality content for film, television, commercials, digital, IMAX, web content, and branded entertainment.[su_spacer] [su_column size="1/1"][su_dropcap]W[/su_dropcap]e've been enjoying what we do for a very long time… Over the decades we've evolved from a boutique start-up called Rutherford Productions in 1992, to Motivfilms in 2002, to our recent rebranding as Sovereign Media in 2012. We have a long history working on the agency side so we understand the process you've already gone through before we get involved.[/su_column] [su_column size="1/1"][su_dropcap]W[/su_dropcap]e're masters at collaborating creatively and in the physical production with the goal of bringing your vision to the screen while satisfying the needs of your client. We're well versed in every medium from theatrical to traditional broadcast, viral to new media and interactive, to branded entertainment and large format IMAX. We do it all and we do it all very well. [/su_column] [su_spacer]