Monthly Archives: January 2014

NBCU Olympic Ad Revenue Is Snowballing Report sees Peacock booking more than $1 billion in Sochi sales http://www.adweek.com/news/television/nbcu-olympic-ad-revenue-snowballing-155141 Author: Anthony Crupi

NBCU Olympic Ad Revenue Is Snowballing

Report sees Peacock booking more than $1 billion in Sochi Olympic Ad sales

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http://www.adweek.com/news/technology/twitters-tailored-audiences-program-gets-more-targeted-154977 Twitter's Tailored Audiences Program Gets More Targeted: New tools for brands to reach users

Twitter’s Tailored Audiences Program Gets More Targeted

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today.

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Yahoo Reboots Ad Business in Attempt to Own Ad Tech http://www.adweek.com/news/advertising-branding/yahoo-reboots-ad-business-attempt-own-ad-tech-154812 by Mike Shields

Yahoo Reboots Ad Business in Attempt to Own Ad Tech

Mayer ‘s CES keynote unveils unified Yahoo ad suite, Web buying platform

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TV commercials changing right before our eyes http://www.sfgate.com/technology/article/TV-commercials-changing-right-before-our-eyes-5100370.php Author: Caleb Garling

TV commercials changing right before our eyes

TV Advertising is still the most powerful form of advertising, but the content is many times not viewed on television, but on mobile/online sites

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