Monthly Archives: January 2014

NBCU Olympic Ad Revenue Is Snowballing Report sees Peacock booking more than $1 billion in Sochi sales http://www.adweek.com/news/television/nbcu-olympic-ad-revenue-snowballing-155141 Author: Anthony Crupi

NBCU Olympic Ad Revenue Is Snowballing

January 23, 2014

Report sees Peacock booking more than $1 billion in Sochi Olympic Ad sales

http://www.adweek.com/news/technology/twitters-tailored-audiences-program-gets-more-targeted-154977 Twitter's Tailored Audiences Program Gets More Targeted: New tools for brands to reach users

Twitter’s Tailored Audiences Program Gets More Targeted

January 15, 2014

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today.

Yahoo Reboots Ad Business in Attempt to Own Ad Tech http://www.adweek.com/news/advertising-branding/yahoo-reboots-ad-business-attempt-own-ad-tech-154812 by Mike Shields

Yahoo Reboots Ad Business in Attempt to Own Ad Tech

January 7, 2014

Mayer ‘s CES keynote unveils unified Yahoo ad suite, Web buying platform

Frozen Freezes out 'Paranormal Activity' at the Box Office http://www.rollingstone.com/movies/news/frozen-freezes-out-paranormal-activity-at-the-box-office-20140105#ixzz2pfGp2JyT

‘Frozen’ Freezes out ‘Paranormal Activity’ at the Box Office

January 6, 2014

WINNER OF THE WEEK: Frozen.

TV commercials changing right before our eyes http://www.sfgate.com/technology/article/TV-commercials-changing-right-before-our-eyes-5100370.php Author: Caleb Garling

TV commercials changing right before our eyes

January 4, 2014

TV Advertising is still the most powerful form of advertising, but the content is many times not viewed on television, but on mobile/online sites