Monthly Archives: December 2013

See full Deadline.com story here: Lionsgate TV Developing Series About The Creation Of Twitter http://www.deadline.com/2013/12/lionsgate-tv-developing-series-about-the-creation-of-twitter/

Lionsgate TV Developing Series About The Creation Of Twitter

Lionsgate TV has put in development a drama series based on Nick Bilton’s bestselling book Hatching Twitter

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Mobile Myth-Busters: 5 Common Myths About Marketing on Mobile Devices http://adage.com/article/digitalnext/5-common-myths-marketing-mobile-devices/245718/

Mobile Myths – Busters: 5 Common Myths About Marketing on Mobile Devices

These Mobile Myths About Necessary Strategies Will Hinder an Effective Campaign

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See the full Adweek story here: The Number of Online Video Ads Is Up 205% in the Last Year Manufactured viewing and false impressions http://www.adweek.com/news/technology/number-online-video-ads-205-last-year-154520

Online Video Ads Is Up 205% in the Last Year

According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.

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Verve Mobile Extends Cross-Platform Location-Based Audience Targeting: http://www.newsday.com/business/press-releases/verve-mobile-extends-cross-platform-location-based-audience-targeting-1.6531670

Verve Mobile Extends Cross-Platform Location-Based Audience Targeting

Verve Mobile, the leader in location-based mobile advertising

today unveiled a revolutionary cross-platform audience targeting solution that allows advertisers to reach consumers throughout the consumer journey and on multiple screens:

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CBS Corp. CEO Leslie Moonves said again that the broadcaster will eventually get advertisers to pay for commercials that are viewed as long as a month after they originally air. http://adage.com/article/media/moonves-day-cbs-strike-c30-deals/245621/

Leslie Moonves will eventually get advertisers to pay past 3 days.

CBS Corp. CEO Leslie Moonves said again that the broadcaster will eventually get advertisers to pay for commercials

that are viewed as long as a month after they originally air.

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After 'Music,' NBC plans new live musical. http://www.usatoday.com/story/life/tv/2013/12/10/nbc-the-sound-of-music-live/3950409/

After ‘Music,’ NBC plans new live musical.

Big ratings for ‘The Sound of Music’ spark renewed interest in TV Broadway adaptations. nothing chosen yet.

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Why There Are So Many Jewelry Ads on NFL Football http://adage.com/u/J8Klvd

Why There Are So Many Jewelry Ads on NFL Football

When Matt Coen and his sons watch NFL football

, there’s one commercial that never fails to crack the boys up. It’s the Jared’s spot in which a guy proposes on an airplane and the flight attendant makes an announcement.

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Nelson-Mandela-former-South-African-president-anti-apartheid-leader-dies-at-95

Nelson Mandela, South African president and anti-apartheid leader, dies at 95

Message from The Nelson Mandela Foundation

The Nelson Mandela Children’s Fund and The Mandela Rhodes Foundation

It is with the deepest regret that we have learned of the passing of our founder, Nelson Rolihlahla Mandela – Madiba. The Presidency of the Republic of South Africa will shortly make further official announcements.

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http://blog.zap2it.com/frominsidethebox/2013/12/mob-city-the-walking-deads-jon-bernthal-goes-gangster-in-gritty-los-angeles.html

Mob City, TNT, Jon Bernthal bring classic gangster drama to Tinseltown

Mob City, TNT, Jon Bernthal from AMC’s The Walking Dead goes gangster in gritty Los Angeles

On Wednesday, Dec. 4, with the premiere of acclaimed filmmaker Frank Darabont’s “Mob City,” TNT brings the classic gangster drama to Tinseltown, which does have the gritty urban landscapes of New York and Chicago, the sandy beaches and palm trees of Miami and Havana, the tall buildings and neon signs of Las Vegas, and even snow (miles away on mountaintops, that is).

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Web Companies embrace Tv Advertising despite google. http://online.wsj.com/news/articles/SB10001424052702304281004579220530494235994

Web Companies Embrace TV Ads Despite Google

Web Companies Embrace TV

New Media Find the Reach of Television Commercials Hard to Resist “Nothing has that broad reach or the ability to build a brand faster” than TV advertising, said Anne Bologna, vice president of brand strategy for TripAdvisor. Ms. Bologna said TV was still the best vehicle for engaging an audience and telling a story.

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