Monthly Archives: October 2013
AMC Orders a Fifth Helping of The Walking Dead. Renewal of TV’s top-rated series is a no-brainer.
According to Nielsen live-plus-same-day data, The Walking Dead is TV’s highest-rated scripted series, averaging 14.3 million viewers and a staggering 7.4 in the 18-49 demo. (The runner-up? CBS’ hit comedy The Big Bang Theory, which is averaging a 5.4 in the demo on Thursday nights.)
Adage.com Story about Football TV Ad Prices
For the second consecutive year, NBC’s “Sunday Night Football” is TV’s costliest show for advertisers, with a 30-second spot in the 2013-2014 season averaging $593,700 in upfront negotiations, up 8.9% from $545,142 last year, according to Ad Age’s annual pricing survey. ‘American Idol’ Holds No. 2 Spot in Broadcast Rankings While ‘The Big Bang Theory’ Shoots to Third
Netflix Shares Rise: talking to Cable Companies
The 3% jump in early trading stands out on a morning when most stocks are down. Investors are intrigued by weekend reports led by one in The Wall Street Journal that Netflix is talking to cable companies including Comcast about the possibility of making the streaming service available on their set top boxes. The company already has an arrangement like this with Virgin Media in the UK. But the U.S. is a different story.
Huffington Post’s 35 Best Vines Of The Week
In One Video: Sept. 30 – Oct. 6, 2013 Vine, Twitter’s micro-video social network, is perhaps the best form of entertainment for Generation Distraction. With a limit of 6 seconds per video, it’s easy for viewers to absorb a diverse array of content in just a few minutes and forces Vine-makers to be concise with their creations. The result is a steady supply of some of the most hilarious, surprising and inventive mini-movies around.
Ron Burgundy Rides Again! Will Ferrell Given Creative Control Over Dodge Durango Work.
Chrysler Group CMO Olivier Francois likes to roll the dice when it comes to marketing. But Mr. Francois may be taking his biggest gamble yet by casting Will Ferrell’s fictional “Ron Burgundy” character as pitchman for the 2014 Dodge Durango SUV.
Broadcast TV’s Fall Premieres!
The big four broadcast networks may have some new hits on their hands. After losing about 8% of their audience last season in aggregate and renewing only 10 out of 37 last season’s new series, the first week of the 2013-14 fall TV season looks at least promising.